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The Four “T”s of Effective Patient Messaging (Part 4): Tempo

  • July 2, 2018
  • Healthcare/mHealth, Member Engagement/Reporting, Miscellaneous
At this point in this blog series, we’ve talked about the first three of the “Four-T” s of messaging (Timing, Targeting and Tailoring).   Those all relate to finding the r…
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The Four “T’s”of Effective Patient Messaging (Part 3): Tailoring

  • April 27, 2018
  • Healthcare/mHealth, Member Engagement/Reporting, Miscellaneous
Virtually anyone in today’s digital society lives a life inundated by messages.  Much of it comes in the form of advertising and promotion delivered via web pages, emails and t…
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The Four “T’s” of Effective Patient Messaging (Part 2) :Targeting

  • March 12, 2018
  • Healthcare/mHealth, Member Engagement/Reporting, Miscellaneous
Our last post talked about the Timing of messages, the first of the “Four-T’s” of effective patient messaging.  In this post we cover “Targeting”, the second “T”…
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The “Four-T’s” of Effective Patient Messaging (Part 1): Timing

  • February 9, 2018
  • Healthcare/mHealth, Member Engagement/Reporting, Miscellaneous
Not surprisingly, there is near universal agreement that patient decision-making is more “key” than ever to managing health costs, and in an age of high-deductibles where p…
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