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How analytics can help avoid member engagement misfires

  • December 7, 2018
By Robert Oscar, R.Ph. One of the standard tropes in any movie showing military battles from the pre-gunpowder era is the line of archers standing at the ready. (See: Wonder Woman,…
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4 Member Messaging “Ts” That Can Help You Drive Better Outcomes

  • November 1, 2018
  • Healthcare/mHealth, Member Engagement/Reporting
  After centuries of being passive receivers of care, health plan members have now become active decision-makers. High out-of-pocket costs due to higher deductibles and t…
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The Four “T”s of Effective Patient Messaging (Part 4): Tempo

  • July 2, 2018
  • Healthcare/mHealth, Member Engagement/Reporting, Miscellaneous
At this point in this blog series, we’ve talked about the first three of the “Four-T” s of messaging (Timing, Targeting and Tailoring).   Those all relate to finding the r…
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The Four “T’s”of Effective Patient Messaging (Part 3): Tailoring

  • April 27, 2018
  • Healthcare/mHealth, Member Engagement/Reporting, Miscellaneous
Virtually anyone in today’s digital society lives a life inundated by messages.  Much of it comes in the form of advertising and promotion delivered via web pages, emails and t…
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