Management Team

Leadership, Expertise, & Entrepreneurship

RxEOB's veteran leadership team combines extensive managed care, pharmacy, technology, and mHealth domain expertise with proven entrepreneurship.

Robert S. Oscar, R.Ph.

Robert Oscar has more than 25 years of experience in healthcare. Throughout much of his career Mr. Oscar has developed and implemented successful programs to effectively manage pharmacy benefit risk, including pioneering work in the Medicare HMO market. Before founding RxEOB, Mr. Oscar worked in the medical information systems industry-designing, developing and implementing several different claims analysis tools. Previously, Mr. Oscar also served as Clinical Coordinator for Maxicare/HealthAmerica of Ohio, where he helped develop one of the nation's first outpatient pharmacy formularies. Mr. Oscar was Director of Outpatient & Contract Pharmacy Services for Bon Secours Health Systems. Mr. Oscar, a Registered Pharmacist licensed in Virginia, is a graduate of Ohio Northern University, and is certified in pharmacy-based immunization. Robert is active in several professional groups including the National Council on Prescription Drug Programs, and the Academy of Managed Care Pharmacy. He is married, has two daughters, enjoys reading and volunteers with the Henrico County Medical Response Corps with a special interest in community immunization programs and infant mortality prevention.

Bryan York, CPA
Chief Operating Officer

Mr. York has more than 15 years of experience in pharmacy management and information systems. He is a certified public accountant licensed in the Commonwealth of Virginia and a member of the National Council of Prescription Drug Programs (NCPDP). Prior to joining RxEOB, Mr. York served as an Operations Lead for the Bureau of Financial Institutions of the Virginia State Corporation Commission. Mr. York graduated Cum Laude with a Bachelor of Science degree in Business Administration from Virginia Commonwealth University and is a veteran of the United States Army.

Matt Rokenbrod
Chief Technical Officer

Matt Rokenbrod is a Senior Partner and Chief Technology Officer for RxEOB. Mr. Rokenbrod is responsible for the evolution of RxEOB's technology strategy and the delivery of enterprise business solutions, focusing on meeting the needs of RxEOB customers. Mr. Rokenbrod has more than 15 years of information technology experience, including more than 9 years with RxEOB. Prior to joining the company, Mr. Rokenbrod was an enterprise consultant at The Whitlock Group in Richmond, VA and Senior Programmer at Heritage Information Systems (Heritage-ACS). Mr. Rokenbrod earned a degree in Management Information Systems from Virginia Tech.

Dan Heneghan
V.P., Marketing and Sales

With more than 20 years of executive marketing and sales leadership within start-up health care information companies, Dan is responsible for the market positioning, sales planning, account management, and annual revenue goals for the company. Most recently, Dan provided strategic and tactical marketing and sales direction toward the development of Resolution Health Inc. (RHI) into a nationally recognized patient-focused healthcare communications and analytics company. RHI grew from a start-up to more than $12M in annual revenue during the 4-year period under Dan's sales leadership. RHI was subsequently acquired by WellPoint, Inc. in April 2008. Prior to building RHI, Dan provided sales and marketing leadership in the start-up of Solucient (formerly HCIA), which was then purchased by Thomson Reuters. Dan is a graduate of the University of North Carolina-Chapel Hill.