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Mercury Messaging™

What Products Does RxEOB Make?

Mercury Messaging™

Effective patient engagement needs a big data approach …we help you unlock your big data and make it small 

(like … ‘fit in the palm of your hand’ kind of small)

Patient engagement strategy and communications have evolved.

 

Meet Jerry.

He is VP of Care Quality at a small MCO…with a limited budget.

He is charged with improving his plan’s STAR Rating from 3 to 4 over the next 18 months…

…but his patient engagement options are limited to manual blast emails and mail-merge direct mail campaigns.

 

And then there’s Cindy.

She works in the pharmacy department at a health insurer.

Cindy has a CRM tool but her patient data is locked-up in a monolithic system.  Data requests take 1-2 weeks!

When results come, they’re often not what Cindy’s looking for, she has to re-request, and finds herself in a “loop” with her data services department.

 

Neither Jerry nor Cindy could get quality targeted messages to their members…

in a timely or efficient manner

 

Jerry found MercuryMessaging™

Mercury provided an end-to-end tool for patient targeting and messaging.

It used to take him “weeks” to create target lists, pull data, and create mail-merge jobs. 

With Mercury, Jerry targets patient populations via a point-and-click interface, drafts and formats messages, and completes campaigns in just “minutes to hours”.

Cindy tried MercuryAnalytics

She had a tool to send messages, but her problem was accessing data for her 10+ million members.

Mercury lets Cindy run unlimited data queries and now she gets real-time results.  No more requests to database analysts…or waiting weeks for results.

She can run and re-run queries, and iterate until she gets the exact results she’s looking for…efficiently.

 

Jerry was able to increase his plan’s medication therapy compliance rates by >15% … and STAR Ratings increased.

 

Cindy has reduced her cycle-time for patient data requests from an average of 2-3 weeks down to mere hours.

 

 

“Mobile phone text messaging approximately doubles the odds of medication adherence…”

Jay Thakkar, FRACP; Rahul Kurup, MBBS; Tracey-Lea Laba, PhD; et al. JAMA Intern Med. 2016;176(3):340-349.