(Mis)Understanding- what mobile messaging can do for PBMs

(Mis)Understanding- what mobile messaging can do for PBMs

Standing in line at the local pharmacy provides a small thumbnail picture of what the idea behind RxEOB’s purpose is.  Listen to the customers as they talk with the pharmacist about their medications. Questions commonly asked include, about what the medication is for, why is it so expensive, how long do they need to take it, why does the insurer say the patient needs a pre-authorization for the drug and are there other drug alternatives that work as well but are generic and covered by their insurance.

It is no surprise that patients are confused about their pharmacy benefit coverage and are not sure who to ask for answers. RxEOB helps eliminate the confusion when it comes to medications and prescription benefits for health plan members through its selection of web portal and mobile-app based pharmacy information services. Pharmacy Mobile Messaging PBMs

Although web portal applications helped reduce the confusion, more and more plan members are depending on their mobile phones for access to personal health information.  Recognizing this shift towards mobile access to information, RxEOB developed consumer-facing mobile applications and personalized text messaging services to bring relevant and personalized communications to members and patients about saving money on their medication at the pharmacy and as a result, encourage medication compliance for better overall health.

According to a report published by the Health Resources and Services Administration (HRSA) research shows text messaging improves treatment compliance, including medication adherence and appointment attendance. Patients use their smart phones now more than ever and it is proving to be one of the most effective ways to reach health plan members with actionable information. Mobile reminders and notifications of drug costs and possible generic alternatives can give patients vital information to help them manage their health care. In the past, finding this information from health care plans has been difficult, making health care management confusing and frustrating. With mobile health care text messages and notifications from PBMs and health care plans, patients have the most current and important information about prescription medications at their fingertips, making it easier to discuss options with their physicians or other healthcare providers.

RxEOB’s suite of services and applications can specifically help PBMs and health plans to manage member healthcare decisions, keep pharmacy costs down and increase compliance with prescription medications through the easy-to-use mobile app platforms with messaging options that can be personalized to each member’s needs.

For instance, health plans can use RxEOB’s Mercury Messaging platform to communicate with their plan members by analyzing which members should receive personalized messaging based on their recent claims experience, and then create a message that can be delivered by text, email, or through phone calls, based on the member’s preferred method of communication. Each  message can be tailored to the specific need of the member, be it how to save on current medications, when to get a medication refill, where network pharmacies offer the best prices, or ways to maintain better health through screening reminders and wellness program offerings.

There are many ways PBMs and health plans can use RxEOB’s applications and platforms to support better health and better understanding as their plan members look for ways to use their pharmacy benefits wisely. Take a minute to call and to see if RxEOB’s Mercury Messaging platform will help you deliver a better engagement experience for your members. Please call us at 888-648-0989 ext. 226, or email us at info@rxeob.com.