How to Make Medicare Populations Equal Partners in Care

How to Make Medicare Populations Equal Partners in Care

Helping Medicare patients become equal partners in health care often involves a shift, not just in behavior, but in thinking. The youngest recipients, age 65, were born in 1951, an era when health care was about compliance, not about patients taking an active role in their wellbeing.


According to the Government Accountability Office, five percent of Medicaid patients account for almost 50 percent of the program’s spending. Engaging seniors in healthier behaviors not only improves their well-being and reduces mortality, it also cuts health care costs. One way to make Medicare patients equal partners in care is through targeted messaging.


Using Targeted Messaging to Engage Patients


More than a quarter (27 percent) of seniors now own smartphones, and internet use continues to climb among older adults.


Targeted messaging reaches patients by email, text and even through personalized mobile pharmacy benefits apps. It can be used for a variety of messages, such as educating, behavior monitoring, sending prescription information or prompting patients to take medication.


Medication Adherence


According to IMSHealth.com’s report “Avoidable Costs in U.S. Healthcare,” medication non-adherence is one of the most costly behaviors in any population, but helping seniors adhere to medication protocols could save Medicare $42 billion per year.


A paper published in the February 2016 issue of JAMA Internal Medicine showed that text message reminders increased compliance with medication regimens. When reminder texts were sent, the level of patients who followed through on medication jumped from 50 percent to nearly 68 percent.


Building Patient Loyalty


Building patient loyalty in the Medicare population matters. Why? In 2015, Medicare will insure about 55 million beneficiaries. As Medicare recipients enter or change Part D or Medicare Advantage plans, they’ll be making new decisions about which companies will help them manage their health care and how they will purchase prescriptions.


Building and leveraging personal relationships is one way to increase consumer loyalty, and customized messaging does just that. By engaging with Medicare population members regularly and personally, targeted messaging enhances their health care experience, reduces costs and – because of increased customer satisfaction – contributes to improved Medicare Star Ratings.


If you would like to learn more about how targeted messaging can help you engage your Medicare population, contact RxEOB at 888-648-0989 ext. 226 or via email at info@rxeob.com.